In honor of the coffee titan's 40th anniversary this March, the corporation will introduce a newly redesigned logo.
Chairman, President, and CEO Howard Schultz said the design "embraces and respects our heritage, and at the same time, evolves us . . . we've allowed [the siren] to come out of the circle in a way that I think gives us the freedom and the flexibility to think beyond coffee."
Does this foreshadow the company's intentions to expand its core competency beyond brewing coffee? I personally think it looks great...clean, minimalist...what do you think?
Like it or Not?